Ted Baker - Typographic illustration - inspiration.

I wanted to try out some more decorative type for the Ted Baker brief and use limited amount of imagery, just a few monotone vectors was the idea, so I set out to find some current examples of what I liked and what I was trying to get across to Gemma who I am collaborating with on this brief. Finding the examples of what the sort of idea I was trying to aim for really helped us bring our heads together and realise what each of us wanted to achieve out of the brief. It also lended to Gemma's strengths as her main interest is illustrative type so bonus!!

PATRYCJA.

Darren Newman